tag:blogger.com,1999:blog-8114548047393233607.post8163083723448272866..comments2023-07-01T04:00:00.928+12:00Comments on Information with clarity: Don't be passive-aggressiveJudy Knightonhttp://www.blogger.com/profile/10188219980587822919noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8114548047393233607.post-46878215409237803962012-05-18T20:20:38.532+12:002012-05-18T20:20:38.532+12:00That's an interesting use for the passive. But...That's an interesting use for the passive. But what about keeping sentences super-short for web readers? Aren't active-voice constructions generally shorter?Anne-Marie Chisnallhttps://www.blogger.com/profile/11299428667023070543noreply@blogger.comtag:blogger.com,1999:blog-8114548047393233607.post-55892651980266322952012-05-15T09:49:59.252+12:002012-05-15T09:49:59.252+12:00The passive voice is useful for front-loading sent...The passive voice is useful for front-loading sentences on the web: as research indicates that internet readers tend to skim web pages in an 'F' pattern (i.e. down the left side plus headings and subheadings across the page), it makes sense to put key words and phrases at the start of a sentence - even if they aren't the grammatical subject. That's where the passive comes in handy.Oliver Lawrencehttps://www.blogger.com/profile/03273497756229773109noreply@blogger.com