Later, I'm going to blog about the financial cost to the country of poor health literacy, but let Elspeth Murray tell you about the human cost of badly-presented health information. As Elspeth's poem 'This is bad enough' reminds us, when you get bad news about your health, you want health information that cares about you. It should be clear, relevant, up to date, and make the reader feel it's written for them.
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Brilliant video! It speaks so eloquently about what plain English is all about -- giving your audience what they need in a way that shows courtesy, care, and connection.
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