This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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14 May 2013

Working with people's different learning styles

We've been enjoying our partnership with Trish Stonestreet of Maygrove Management. Trish and Write trainer Helen Wise together offer Authenticity — Training for Trainers.

A topic that often comes up on Trish's workshops is how to work effectively with people's different learning styles. In recent posts on her own blog, Trish offers some helpful tips for helping kinesthetic learners get the most out of training.

Tips from Trish on working with kinesthetic learners

And in this post she offers information on other learning styles:

More about other learning styles

Reserve your place on Authenticity - Training for Trainers

06 May 2013

Regarding 'regards'

I hate the word 'regards'.

'I'm ringing you regards your claim...'
 'Re: your concerns about our re-widgeting service'
 'Regarding our conversation yesterday...'

Whatever’s coming next, I think, it won’t be good news. The tone sets my teeth on edge. It just sounds like a word you'd use in an earlier age, perhaps the 1930s, when it might have sounded both suave and deferential.

The time for ‘regards’ has gone, I think. To me, it sounds like the rote mutterings of a bureaucratic zombie. Something said by someone who feels defensive, perhaps powerless, and wants to hide behind words to and stick to the script, no matter (regardless) of what they’re really thinking.

Write as you'd really talk
 
Who says 'regards' when they're having a brew (hot or cold...) with a friend? Or talking with their 10-year-old child?

If we want our writing to connect with our readers, we need to use the direct words we’d use when we’re talking. Really talking. So why not just say 'about'? ‘Even though’?

Okay, I've got that off my chest. Thank you for reading. So what's your least favourite word?

Oh, one more thing. A colleague of mine in London once said ‘irregardless’. Gentle reader, I simply gaped.

12 April 2013

Brain gym - contranyms are synonym-antonyms

Did your alarm go 'off' this morning before you turned it 'off'? And is anyone 'left' at your party after the others have 'left' the party?

If you love language, you probably know about synonyms and antonyms - words that are similar and words that are opposite. Did you know that words can be synonyms and antonyms at the same time? Have a look at these contranyms  in mental_floss.

10 April 2013

Think like a Tui ad!




My husband and I recently took some overseas guests on a tour of the Tui factory in Feilding. When I sent our 'Make your own billboard' effort to friends and family, plenty of laughter and comment followed.

In our circle it was a worthy ‘ad’ that spoke loud and clear. Why? We don't drink.

So the four words from us and two from Tui actually said 'David and Lynda went to the Tui factory. We know they didn't do any beer tasting because they don't drink alcohol. They wouldn't even think of it! Even the thought of them going to a beer factory is odd. But they were pretty good sports to join in the fun’. A 50 word story perfectly told in just 6 words.

Tui ads are a brilliant example of plain English  — a few short words, chosen to convey a powerful message and perfectly pitched to connect with the audience.

So ‘Think like a Tui ad’ is the new slogan at our place. You’re welcome to share it!

19 March 2013

Do you take your lists with or without semicolons?

How do you format your bulleted lists?

Many of our clients prefer the traditional legal format that uses semicolons at the end of each bulleted item, with 'and' or 'or' at the end of the second-to-last item. 

Avoid visual clutter

We have a plain English prejudice against semicolons in bulleted lists. Semicolons are ‘visual clutter’. Scientific research suggests that visual clutter impacts on a reader’s ability to focus. People find it much more difficult to recognise things in the midst of clutter.
The most widespread impediment to reading and object recognition … is the mysterious process known as crowding, which is the deleterious effect of clutter ...

Objects that can be easily identified in isolation seem indistinct and jumbled in clutter ... Crowding impairs not only discrimination of object features and contours, but also the ability to recognize and respond appropriately to objects in clutter. [Visual Crowding: A fundamental limit on conscious perception and object recognition, David Whitney and Dennis M. Levi]

Focus on readability

Semicolons make the document look more legalistic, more difficult, and less reader-friendly, which sets the reader up to believe they are going to have difficulty reading it.

So our plain English approach when writing bulleted lists is to leave out semicolons and those extra 'ands' and 'ors'. Instead, we make sure that the context makes it clear how many of the bullet points apply.

If necessary, we change the stem sentence so that the reader can’t be mistaken. For example, we might write a stem sentences that says: 'as long as one of the following applies...'

Small changes can have a big effect on readability and tone.

26 February 2013

A conversation about health literacy with Lorna Bingham, Diabetes Nurse Specialist and Nurse Practitioner candidate, Capital & Coast District Health Board

I had a conversation about health literacy with Lorna Bingham, Diabetes Nurse Specialist and Nurse Practitioner candidate, Capital & Coast District Health Board.

Lorna says that her goal for her patients is that they have the confidence and competence to manage their daily lives while living well with diabetes.

She assures them that they will be able to master the skills to do the daily tasks of diabetes and she supports them until they can.

Health literacy’s role in living well
Diabetes is a complex, long-term condition. It takes its toll over time, so protecting yourself and preventing complications is important.

Living with a long-term condition has two parts — managing the tasks of living well in your daily life, and managing the whole spectrum of your life.

To live well with diabetes requires good health literacy — to understand what diabetes is, what you have to do to take care of your body, and why that’s important.

Small steps every day and good conversations

Diabetes requires people’s attention every day. To support people in their daily tasks, Lorna teaches them about insulin and how to manage their medicines; she teaches them how to recognise problems early so the problems don’t become complications, how to solve them and, of course, how to live well with diabetes.

Lorna develops the health literacy of her patients by normalising the daily tasks of living with diabetes  — testing blood sugar levels, self-injecting, and balancing exercise and diet — and by supporting people while they practise. ‘ It’s important to normalise the daily tasks,’ Lorna says, ‘so that people know how to manage the problems that develop from time to time in any long-term condition.’

It takes time and practice to develop the knowledge, confidence, and competence to manage all aspects of diabetes in your daily life. Lorna believes that given adequate support most people with diabetes can manage most tasks well, most of the time.  It’s a matter of taking small steps, talking and waiting, drawing diagrams, and talking and waiting — and keeping the conversation going.


by Rosie Knight