Adverbs. Yuck yuck yuck yuck yuck!
Feeling sentimental last night, I read through an email I sent friends when my baby was 2 weeks and 4 days old. I was horrified to see I hadn’t followed my own advice. I’d filled my writing with adverbs — ‘a most beautiful little creature’, ‘exceptionally relieved’ (my partner), ‘completely paranoid’ (me about baby-stealers), and the crowning glory: ‘liberally decorated in facial acne’ (the baby, not me!).
I bet I justified my fluffiness at the time by telling myself Hannah was worth every adverb in the world and more! But looking back on the writing, it comes across as sappy and drippy; nothing like my real-life personality.
I vow to never, ever, ever write an adverb again. Unless it’s absolutely, positively, unequivocally necessary.
This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.
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08 July 2013
05 July 2013
A visit to my sister's work
Yesterday, I watched my sister run a fantastic class at the Campbell Institute. The Campbell Institute teaches English to speakers of other languages. Watching Jacinta reminded me of how important it is to keep participants involved in learning. Passiveness in participants is the trainer’s enemy!
The Campbell Institute's website
Jacinta’s students were giving each other 5-minute presentations about their countries — great speaking practice for those presenting, but the listeners could easily have tuned out. Jacinta kept them involved by noting down facts from the 5-minute talks. At the end of each talk, she used her notes to ask questions that the students could answer — if they’d listened.
That simple trick meant she had 100% of people engaged in the activity. Brilliant.
The experience gave me renewed respect for foreign people who have jobs in New Zealand. Imagine conducting business in a foreign language! Negotiating the subtle nuances of workplace politics can baffle people who are born here, let alone people who come from overseas. I take my hat off to anyone whose job requires them to write in English when it’s not their first language.
14 June 2013
CAPITALS are gone from US Navy messages
It’s official in the US Navy. CAPITALS are out. Sentence case is in.
The US Navy estimates savings of US$15m, as they'll now be able to send messages by ordinary email rather than specialised systems.
The former ‘all capitals’ rule was a hangover from 19th century teletype machines, which didn’t have lower case letters.
The Navy also says that sentence case is more readable. We agree. The letter shapes are easier to identify, and the reader doesn’t feel like they’re being shouted at. And sentence case is the modern way to write.
Read the BBC news item about the decision
Read the media release from US Fleet Cyber Command
Not sure what the differences are between the ‘cases’ that typesetters use? A case is the way you use capitals to punctuate your writing.
The US Navy estimates savings of US$15m, as they'll now be able to send messages by ordinary email rather than specialised systems.
The former ‘all capitals’ rule was a hangover from 19th century teletype machines, which didn’t have lower case letters.
The Navy also says that sentence case is more readable. We agree. The letter shapes are easier to identify, and the reader doesn’t feel like they’re being shouted at. And sentence case is the modern way to write.
Read the BBC news item about the decision
Read the media release from US Fleet Cyber Command
Not sure what the differences are between the ‘cases’ that typesetters use? A case is the way you use capitals to punctuate your writing.
- Title Case Looks Like This — Most of the Words Start With a Capital Letter.
- THIS IS ‘ALL CAPS’ — ALL THE WORDS ARE IN CAPITAL LETTERS.
- This is sentence case, with a capital letter at the start, capital letters for any proper nouns like ‘US Navy’, and a full stop at the end.
23 May 2013
Why jargon isn’t thinking outside the box
‘Thinking outside the box’ probably sounded very cool the first time someone said it in a meeting room.
Jargon genesis
You can see the scene. The large meeting table. The stale air. The cold coffee. The sense of mild desperation.
The guy in charge (forgive me — I’m thinking in stereotypes) says, 'People, we have to think outside the box here' and the meeting is galvanised. The execs depart inspired. They have a bounce in their step.
'Think outside the box. That's really powerful,' they all think. And whenever they can, they try to conjure up some of the magic from that meeting. They say, 'think outside the box'.
Others like it too. It spreads like a virus, corporate to corporate. A new piece of jargon is born.
Language in the long term
When you read it in a report in 15 years time, ‘thinking outside the box’ will sound just as dated as the buzzwords of the 1990s — no longer flavour of the month. The report will lose a little of its relevance, and the writer a little of their authority.
Have the courage to think originally — outside the box. Write the plain phrases that have stood the test of time. In your choice of words, be sincere and be timeless.
Because when you say ‘think outside the box’, you’re talking inside the box.
Jargon genesis
You can see the scene. The large meeting table. The stale air. The cold coffee. The sense of mild desperation.
The guy in charge (forgive me — I’m thinking in stereotypes) says, 'People, we have to think outside the box here' and the meeting is galvanised. The execs depart inspired. They have a bounce in their step.
'Think outside the box. That's really powerful,' they all think. And whenever they can, they try to conjure up some of the magic from that meeting. They say, 'think outside the box'.
Others like it too. It spreads like a virus, corporate to corporate. A new piece of jargon is born.
Language in the long term
When you read it in a report in 15 years time, ‘thinking outside the box’ will sound just as dated as the buzzwords of the 1990s — no longer flavour of the month. The report will lose a little of its relevance, and the writer a little of their authority.
Have the courage to think originally — outside the box. Write the plain phrases that have stood the test of time. In your choice of words, be sincere and be timeless.
Because when you say ‘think outside the box’, you’re talking inside the box.
14 May 2013
Working with people's different learning styles
We've been enjoying our partnership with Trish Stonestreet of Maygrove Management. Trish and Write trainer Helen Wise together offer Authenticity — Training for Trainers.
A topic that often comes up on Trish's workshops is how to work effectively with people's different learning styles. In recent posts on her own blog, Trish offers some helpful tips for helping kinesthetic learners get the most out of training.
Tips from Trish on working with kinesthetic learners
And in this post she offers information on other learning styles:
More about other learning styles
Reserve your place on Authenticity - Training for Trainers
A topic that often comes up on Trish's workshops is how to work effectively with people's different learning styles. In recent posts on her own blog, Trish offers some helpful tips for helping kinesthetic learners get the most out of training.
Tips from Trish on working with kinesthetic learners
And in this post she offers information on other learning styles:
More about other learning styles
Reserve your place on Authenticity - Training for Trainers
06 May 2013
Regarding 'regards'
I hate the word 'regards'.
'I'm ringing you regards your claim...'
'Re: your concerns about our re-widgeting service'
'Regarding our conversation yesterday...'
Whatever’s coming next, I think, it won’t be good news. The tone sets my teeth on edge. It just sounds like a word you'd use in an earlier age, perhaps the 1930s, when it might have sounded both suave and deferential.
The time for ‘regards’ has gone, I think. To me, it sounds like the rote mutterings of a bureaucratic zombie. Something said by someone who feels defensive, perhaps powerless, and wants to hide behind words to and stick to the script, no matter (regardless) of what they’re really thinking.
Write as you'd really talk
Who says 'regards' when they're having a brew (hot or cold...) with a friend? Or talking with their 10-year-old child?
If we want our writing to connect with our readers, we need to use the direct words we’d use when we’re talking. Really talking. So why not just say 'about'? ‘Even though’?
Okay, I've got that off my chest. Thank you for reading. So what's your least favourite word?
Oh, one more thing. A colleague of mine in London once said ‘irregardless’. Gentle reader, I simply gaped.
'I'm ringing you regards your claim...'
'Re: your concerns about our re-widgeting service'
'Regarding our conversation yesterday...'
Whatever’s coming next, I think, it won’t be good news. The tone sets my teeth on edge. It just sounds like a word you'd use in an earlier age, perhaps the 1930s, when it might have sounded both suave and deferential.
The time for ‘regards’ has gone, I think. To me, it sounds like the rote mutterings of a bureaucratic zombie. Something said by someone who feels defensive, perhaps powerless, and wants to hide behind words to and stick to the script, no matter (regardless) of what they’re really thinking.
Write as you'd really talk
Who says 'regards' when they're having a brew (hot or cold...) with a friend? Or talking with their 10-year-old child?
If we want our writing to connect with our readers, we need to use the direct words we’d use when we’re talking. Really talking. So why not just say 'about'? ‘Even though’?
Okay, I've got that off my chest. Thank you for reading. So what's your least favourite word?
Oh, one more thing. A colleague of mine in London once said ‘irregardless’. Gentle reader, I simply gaped.
Labels:
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12 April 2013
Brain gym - contranyms are synonym-antonyms
Did your alarm go 'off' this morning before you turned it 'off'? And is anyone 'left' at your party after the others have 'left' the party?
If you love language, you probably know about synonyms and antonyms - words that are similar and words that are opposite. Did you know that words can be synonyms and antonyms at the same time? Have a look at these contranyms in mental_floss.
If you love language, you probably know about synonyms and antonyms - words that are similar and words that are opposite. Did you know that words can be synonyms and antonyms at the same time? Have a look at these contranyms in mental_floss.
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