This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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15 July 2011

Proofreading makes money

This article from BBC News gives some evidence for the return on investment of good document practices -- editing and proofreading.


It's not just documents destined for hard-copy printing that need proofreading. Remember to proofread copy for your website or blog. This often-overlooked part of the publishing process for online documents can have a big impact.




According to Charles Duncombe and the Confederation of British Industry, a single spelling mistake can cut your online sales in half.

3 comments:

  1. I absolutely agree!! It's not about being a 'grammar nazi' — it's about credibility. I would never use a service that had errors in its marketing or advertising, as it immediately makes me wonder what else they are careless about.

    ReplyDelete
  2. Eye halve a spelling chequer
    It came with my pea sea
    It plainly marques four my revue
    Miss steaks eye kin knot sea.
    Eye strike a key and type a word
    And weight four it two say
    Weather eye am wrong oar write
    It shows me strait a weigh.
    As soon as a mist ache is maid
    It nose bee fore two long
    And eye can put the error rite
    Its rare lea ever wrong.
    Eye have run this poem threw it
    I am shore your pleased two no
    Its letter perfect awl the weigh
    My chequer tolled me sew.

    ReplyDelete
  3. And here's a case of a spelling injustice corrected after 110 years! http://www.stuff.co.nz/national/5298851/History-revealed-as-110-year-spelling-mistake-fixed

    ReplyDelete