This article from BBC News gives some evidence for the return on investment of good document practices -- editing and proofreading.
It's not just documents destined for hard-copy printing that need proofreading. Remember to proofread copy for your website or blog. This often-overlooked part of the publishing process for online documents can have a big impact.
According to Charles Duncombe and the Confederation of British Industry, a single spelling mistake can cut your online sales in half.
I absolutely agree!! It's not about being a 'grammar nazi' — it's about credibility. I would never use a service that had errors in its marketing or advertising, as it immediately makes me wonder what else they are careless about.
ReplyDeleteEye halve a spelling chequer
ReplyDeleteIt came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea.
Eye strike a key and type a word
And weight four it two say
Weather eye am wrong oar write
It shows me strait a weigh.
As soon as a mist ache is maid
It nose bee fore two long
And eye can put the error rite
Its rare lea ever wrong.
Eye have run this poem threw it
I am shore your pleased two no
Its letter perfect awl the weigh
My chequer tolled me sew.
And here's a case of a spelling injustice corrected after 110 years! http://www.stuff.co.nz/national/5298851/History-revealed-as-110-year-spelling-mistake-fixed
ReplyDelete