This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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20 November 2012

Clarity or obfuscation?

Eric Rosenberg, writing in Forbes, suggests that business can save money if it learns plain language techniques from business.
Many organizations default to opacity and obfuscation in their communications. Clarity of purpose is crucial in business. But many within organizations have difficulty expressing that purpose – whether it’s in a mission statement, a news release, or an internal marketing presentation. The result isn’t surprising. As workers grapple for clarity, there are more meetings about meetings, more memos about memos, more time and resources spent clearing away the brush in an attempt to reveal a purpose.
 and the business world,  lengthy presentations often are rewarded over substance, and jargon is confused with intelligence. Real words are lost and, as a result, the ideas buried.
Read the article for more about the diagnosis and the solution.

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