I read a fascinating article this week, 'How to control an audience with your eyes'.
The article focuses on how a presenter can guide the attention of their audience by looking where they want the audience to look. A useful tactic, but I found the example pictures even more interesting. They show that this effect happens when we look at pictures of people, as well as at people in real life. So if your document has a picture of a person as well as some text, your reader will be influenced by what the person in the picture is looking at. Make sure it's working for you and not against you!
Read the full article at http://www.prdaily.eu/PRDailyEU/Articles/13193.aspx
