This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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Showing posts with label printing. Show all posts
Showing posts with label printing. Show all posts

27 August 2013

From our bookshelf: a printer’s ‘Bible’

Jack Ponting, Write’s client services co-ordinator, has loaned me a wonderful book on printing. You may remember he wrote a terrific blog recently about his days as a typesetter.

Read Jack’s blog

‘ Wonderful’ and ‘printing’ may seem an odd pairing to you. But I love typefaces and the art of picking the right one for the right use — strictly from an amateur’s perspective.

When he won the title of top linotype apprentice in 1973, Jack was given a reference book from the 1920s. He brought it in for us to look at. It has the snappy title The Composing Room. Book & Jobbing Composition. Machine Composition by John Southward. (Publisher and publishing date not known.)

If you love fonts and printing, you’ll glory in this book. Everything’s covered, from The Structural Requirements of the Printing Office (‘…Work of good quality is required to be produced with great expedition and at a low cost.’), to beautiful posters and business cards. With fonts in Hebrew, Greek, and for printing sheet music, to boot.

You won’t find this book in any modern library, though it’s probably sitting in a stackroom somewhere. But a good substitute may be Just My Type: a book about Fonts by Simon Garfield (New York: Gotham Books, 2011). Find out about the shocking life of Eric Gill (creator of Gill Sans, Write’s house font), and the role of a font in a presidential campaign. That book’s on our bookshelf as well.

Take a look at Just My Type on Amazon

18 July 2013

Before toner — hot lead


Jack, our Client Services Co-ordinator, is no stranger to the written word. An article online has brought back memories of typesetting at the Wanganui Chronicle. He writes:

Memory of times past
With much enjoyment I read the Dominion Post article about the printing museum finding a new home. 

Take a look at the article on the Dominion Post website

In the article, Bill Nairn is pictured sitting at a typesetting machine (the erroneous caption on the website version refers to it as a printing press).

Setting slugs and dodging splashes
This Linotype machine enabled a character matrix, together with spacers that justified the line, to cast a ‘slug’ — a line of type. (That’s why these machines are called ‘linotypes’.) Each slug was created when a mixture that was mostly molten lead was forced into the mould, casting one line at a time.

The end result was rows of type that were assembled and inked. Paper was then placed on top and pressure applied to transfer the ink. Letterpress was born.

All Linotype operators have memories of ‘splashes’. These happened when the row of matrix were sent to the casting wheel and didn’t align with the mould. Skilled operators knew what was about to happen.

Down came the plunger squirting hot metal — not just over the machine, but also over any slow-moving operator. Health and safety was minimal in those days and the worst part was the time wasted clearing the metal from the Linotype. Usually 15 minutes and it was all go again. Fortunately the hot lead soon cooled, so you could peel it off your overalls like candle wax.

Real machines needed running repairs
Batteries of these machines lined the composing room of newspapers and commercial shops worldwide. Each required maintenance like any other machinery. Many moving parts such as cams, belts, slides, rails and the melting pots all needed attention to enable the machine to function best.

Labour intensive, each had its own character and a good operator produced millions of Ems and Ens of text during his time as an apprentice or a journeyman (not gender inclusive because it was very much a man’s trade).

Today most people understand that toner miraculously sticks to the paper, with no smudging, and copier problems are more about paper. Progress has brought us a long way.


Footnote: The first 12 of the 91 keys on the Linotype keyboard are etaoinshrdlu, a syndicate name I put on my weekly Golden Kiwi ticket. I never won a major prize, so no announcer ever had to try to pronounce it!