This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

To find out more about Write, go to or join us on Facebook at

21 July 2011

'The clearest book ever'?

I've just finished a great little book by author Wendy Betteridge. Titled 'It's Your Thoughts that Count', it reminds us about the tremendous power of one's thoughts and how they, above all else, shape your life. Scary but true.

However, it wasn't the great title that caught my eye -- it was the challenge to Wendy on the Acknowledgments page that aroused my curiosity. John Ansell, well-known adman (iwi-kiwi) and passionate campaigner for plain English, challenged Wendy to write 'the clearest book ever'.

What a challenge! Wendy rose to it admirably and the result is an easily digestible book full of advice and inspiration to make one's life a clear reflection of our best-self thoughts.

It's Your Thoughts that Count

No comments:

Post a Comment