This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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25 January 2012

We couldn’t have put it better ourselves

Martin J Eppler, PhD, an American expert in clear communications, said:

‘In today’s attention economy, clear communication is the decisive factor to being heard and understood. Leaving this factor to chance is a risk that no organisation can afford.’

We agree.

He has written about how to achieve clear communication in CW Bulletin, the magazine of the International Association of Business Communicators.

Read his article Examples and tools for clear communication.

1 comment:

  1. And user-test typical readers to get their reaction to your rewritten documents.