25 January 2012
We couldn’t have put it better ourselves
Martin J Eppler, PhD, an American expert in clear communications, said:
‘In today’s attention economy, clear communication is the decisive factor to being heard and understood. Leaving this factor to chance is a risk that no organisation can afford.’
He has written about how to achieve clear communication in CW Bulletin, the magazine of the International Association of Business Communicators.
Read his article Examples and tools for clear communication.