This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

To find out more about Write, go to http://www.write.co.nz/ or join us on Facebook at http://www.facebook.com/WriteLimited

Showing posts with label WriteMark. Show all posts
Showing posts with label WriteMark. Show all posts

03 October 2013

25 February 2013

The answer is plain

Congratulations to ANZ for achieving the WriteMark on their ANZ KiwiSaver investment statement - recently posted to close to 200,000 New Zealanders.

See Plain is the new beautiful on the WriteMark blog for more.

25 October 2012

Bank's investment statements awarded WriteMark


ANZ has announced that the investment statements it will release at the end of this month have been rewritten in plain English and awarded the WriteMark. Look for the new investment statements for the ANZ Retail Term Deposits and ANZ Foreign Currency Term Deposits. Congratulations, ANZ, for rewriting that puts the reader first.

28 May 2012

Time for the ClearMark Awards

Last week Washington DC saw a feast of plain language activity. As well as the Clarity conference, it was time for the ClearMark Awards, the United States plain language awards that are modelled on New Zealand's WriteMark Plain English Awards. The US-New Zealand links don't end there. This year three of the judges were from New Zealand -- Lynda Harris, Richard Bland, and Melua Watson all provided expertise on the international judging panels.


This year's Grand Prize Winner was a brochure about the National Assessment of Educational Progress (NAEP) -- the largest nationally representative assessment of what students in the United States know and can do.


So as you think about your entry for this year's WriteMark Awards, take a look at what's happening overseas.

Find out more about the Award winners

Read about the ClearMark judges here

17 February 2012

Healthcare consumers in the US have a new plain language friend--section 2715

Section 2715 is a new rule about clarity in health insurance documents. The new rule will make it easier for 150 million Americans to understand the information and choose a healthcare plan.

The US Government released the new rule on 9 February 2012 under section 2715 of the Public Health Service Act, and the Affordable Care Act, as part of reforming the health system.
The new rule says that all insurance companies must provide a ‘short, easy-to-understand Summary of Benefits and Coverage (SBC)’ and a ‘Uniform Glossary’, a glossary of terms commonly used in health insurance policies and plans.

Using plain language is only part of making documents easy to read. Other key words in the new rule are ‘concise’, ‘simple’, ‘consistent information’, and ‘consumer testing’.

The Government developed the SBC and glossary after working with insurance and health people. Then testing the SBC and glossary in two rounds of consumer testing provided an opportunity to gather data on the readability of the documents.  All parties, the Government and insurance companies, will be able to measure the difference they make to healthcare processes and services. In Write’s experience, clear documents can save millions of dollars.

Follow this link to read what the insurance documents will be like after 23 September. http://www.healthcare.gov/news/factsheets/2011/08/labels08172011a.html

In New Zealand, several insurance companies were early adopters of plain language and document clarity, and many continue to work with us to ensure that their documents are easy to read. Have a look at our WriteMark website to see who has achieved recognition for their clear documents.  http://www.writemark.co.nz/Who+has+the+WriteMark.html


10 May 2011

US ClearMark Award winners announced

The winners of the US 2011 ClearMark Awards are on the Centre for Plain Language website.

Have a look at the before and after views of the Grand Prize Winner documents, submitted by the US Internal Revenue Service — who said tax was hard?

Lynda was one of the judges for this year’s Awards. She says it was a great opportunity to work with the international plain English community, and also to see how the US federal services are responding to their new Plain English legislation. The ClearMark Awards were inspired by the New Zealand’s WriteMark Awards. We were thrilled to hear that.

16 November 2010

ClearMark meets WriteMark

The organisers of the ClearMark Awards -- the US plain language awards -- have asked Write's CEO Lynda Harris to be a judge in 2011. The first ClearMark Awards were held in April this year. Lynda is thrilled to be taking part in the second event, and more than a little proud that the ClearMark Awards take their inspiration from New Zealand's own WriteMark Awards! If you're going to be in Washington in April, mark this event in your diary!

To find out more, visit

http://centerforplainlanguage.org/awards/