Banning business jargon

Last week's TV3 report about business jargon was a timely reminder about clear, precise communication and how it can help your competitive advantage. Phil O'Reilly of Business New Zealand gives a compelling case for using the 'My mum' test.
Watch the TV3 report

And the UK Minister of State has told staff at the Department for International Development that jargon such as 'moving forward' and 'leveraging' is out.
Read The Telegraph article

We couldn’t have put it better ourselves

Martin J Eppler, PhD, an American expert in clear communications, said:

‘In today’s attention economy, clear communication is the decisive factor to being heard and understood. Leaving this factor to chance is a risk that no organisation can afford.’

We agree.

He has written about how to achieve clear communication in CW Bulletin, the magazine of the International Association of Business Communicators.

Read his article Examples and tools for clear communication.