This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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29 April 2011

Medicine labels - keeping it clear

In Britain, there's a move to make the labels on medicines easier to read:
The switch to clearer language will help make sure that patients take their medicines as they should. If this does not happen, the drugs are likely to be less effective and may not work at all. Patients also run the risk of getting unpleasant side effects, which in some cases may cause serious harm.
The change has been informed by a research project run by the University of Leeds, who user tested labels before and after plain English changes.

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