This blog shares some of our thoughts about plain language, and the latest discussions about plain English and clear design in New Zealand, and around the world.

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24 July 2012

Margaret Mahy's death and the Twitter shockwave

Margaret Mahy’s death has come as a shock to New Zealand, and to the world.  The haunting stories she wrote still resonate in the minds of adults, and delight children now as much as in the seventies. Her presence in the libraries of many Canterbury childhoods was as certain as books on the shelves. It’s sad that she is gone. She lives forever through her stories, and will continue to inspire awe whenever she is read.
Since the news of her death broke last night I have been struck with awe for another reason. I found out about her death from book blogger Graham Beattie on Twitter at 8.48pm — seven minutes before the NZ Herald reported the news, and at least twenty minutes before Stuff caught on. Later in the evening I read that the Whitcoulls Facebook page had reported her death earlier in the day than Twitter.  This was a fascinating illustration of how social media has become a trusted news source, and I realised that it’s now difficult to pinpoint the ‘source’ of many news items.
But this is not what had me on the edge of my seat last night. About forty minutes after I read Graham’s tweet, I typed Margaret Mahy's name into the Twitter subject search box. Her death was the fourth most talked about topic in the world. I refreshed the page once a minute and saw ’52 new tweets’ ‘145 new tweets’ … ‘309 new tweets’… I felt I was witnessing a phenomenon rather than words on a screen. I tried to read the individual tweets, but how futile! This was a collective outpouring of sorrow and celebration; short messages that connected with others in a never-ending web of conversation and kinship. I couldn’t turn away.
When I first read of Mahy’s death, I was alone with my sorrow. An hour later, and still in my living room, I was a part of a community of thousands.

14 July 2012

Banning business jargon

Last week's TV3 report about business jargon was a timely reminder about clear, precise communication and how it can help your competitive advantage. Phil O'Reilly of Business New Zealand gives a compelling case for using the 'My mum' test.
Watch the TV3 report

And the UK Minister of State has told staff at the Department for International Development that jargon such as 'moving forward' and 'leveraging' is out.
Read The Telegraph article

03 July 2012

Being tribal about spelling

Today's Johnson post responds to a reader's enquiry about the spelling of unfeasible/infeasible - and about the passion we bring to debates about such topics. Read the post for Johnson's answer to the spelling question. It includes a graph that shows trends in the use of the two words since 1800.

On the second point, Johnson says:
...why do we get so worked up about these tiny things?  People are tribal, and they often enjoy getting especially tribal about the tiniest things. Britons and Americans can both make passionate defences of driving on their respective sides of the road, or how many syllables "alumin(i)um" has, partly because, though the choice is arbitrary, it is defining: do you belong to the red team or the blue team? It seems to be in our nature to get worked up about these things.

27 June 2012

Health literacy and PHARMAC's Māori Health Team

I had a conversation about health literacy with Marama Parore, Manager of the Māori Health Team Te Whaioranga at PHARMAC

Health literacy is about being able to get the healthcare you need, in your own social context and your own community, so the people giving information and the people hearing or reading it understand each other.

Marama says that understanding health literacy underpins everything that PHARMAC’s Māori Health Team does in their work with Māori and Pacific communities.

‘PHARMAC’s programmes are a mix of art and science’, she says. ‘We are strengthening the cultural competency of cardiovascular nurses to work side-by-side with communities — nurses use enabling language only, they make no assumptions about people’s literacy, and they make no judgments. They value people where they are.’

Programmes build awareness and action
PHARMAC’s programmes develop their own momentum. One Heart Many Lives has led to Ironmāori. It’s a 2km swim, 90km cycle, and 21.1km run held at Pandora Pond in Napier. This year’s Ironmāori Half Ironman event was booked out in eight minutes, and next December 2000 people will line up to compete — they are managing their own health.

The Māori Health Team’s goal for PHARMAC’s community programmes goes beyond the first step. One Heart Many Lives, for example, began as an awareness-raising campaign in 2003, because communities were losing their kaumātua too young.

One Heart Many Lives was a way of encouraging people to get their hearts checked or enrol in screening programmes for cancer. Marama’s team made it easy for people to get on a track that leads to desirable actions — get their hearts checked, take medication, tell others, be a role model. Now Marama is seeing people use their knowledge to influence others.

Technology spreads the messages
Marama is quick to recognise that technology can spread PHARMAC’s health messages. PHARMAC develops tools and resources that support people to get the healthcare they need. ‘We’re using bright, shiny, new things like apps, underpinned by the fundamental principles of health literacy’, she says. ‘These tools and resources lead people to manage their own health and increase their knowledge. The messages get close to people and connect with them.’

— Rosemary Knight

Go to our website for links to more blogs about health literacy

Read about our workshop Writing Health Information Clearly


01 June 2012

Watch those modifiers!

In English, word order is crucial to meaning.

Here's an important tip for clear writing: if something you write changes the meaning of something else, keep the two things together. When you don't, you're inviting confusion and frequently unexpected hilarity. Take, for example, the sentence:
I was introduced to my wife while travelling through a mutual friend.
Or this example, from Strunk and White:
Being in a dilapidated condition, I was able to buy the house very cheap.
I found one of my favourites in a valuation report:
Off the kitchen, there is a small porch with a sink, through which there is access to the garage.
Be particularly careful with words like 'only' and 'almost'. 'I'm sad because my only brother has died' is by no means the same thing as 'I'm sad because my brother has only died'.


In Johnson today, they've posted on a misplaced "ex"
THE Associated Press reported yesterday that
The former top media adviser to Prime Minister David Cameron was detained Wednesday on suspicion of perjury in the trial of a flamboyant ex-Scottish lawmaker -- the latest case tied to allegations of wrongdoing by British tabloid newspapers.
Who's that? Ex-what?
Andy Coulson, 44, was detained by Scottish police at his home in London over an accusation related to a high-profile case at Glasgow's High Court, when politician Tommy Sheridan was himself convicted of offering a false account after he successfully sued the now-defunct News of The World tabloid over its claim that he was embroiled in a sex-and-drugs scandal.
Tommy Sheridan's Wikipedia page details much of his "flamboyant" career, but nothing about having renounced his Scottish nationality. What he is is a Scottish ex-lawmaker, not an ex-Scottish lawmaker. As our style guide explains, ex- (and former) should be placed with that thing that has been left behind or revoked:

A Communist ex-member has lost his seat; an ex-Communist member has lost his party.

28 May 2012

Time for the ClearMark Awards

Last week Washington DC saw a feast of plain language activity. As well as the Clarity conference, it was time for the ClearMark Awards, the United States plain language awards that are modelled on New Zealand's WriteMark Plain English Awards. The US-New Zealand links don't end there. This year three of the judges were from New Zealand -- Lynda Harris, Richard Bland, and Melua Watson all provided expertise on the international judging panels.


This year's Grand Prize Winner was a brochure about the National Assessment of Educational Progress (NAEP) -- the largest nationally representative assessment of what students in the United States know and can do.


So as you think about your entry for this year's WriteMark Awards, take a look at what's happening overseas.

Find out more about the Award winners

Read about the ClearMark judges here